Rick Owens

Rick Owens: Dark Aesthetics Luxury

For Rick Owens, no fancy logo or hyped drops necessary to keep it relevant. Never has. The clothes tell the story and they have been doing it since the late '90s. Dark-colored hues, larger silhouettes, high-quality leathers, clothes that improve with age. The concept behind brand is what it is – and it remains.

The complete collection of Rick Owens is at rickowen.us. Mainline, DRKSHDW, Rick Owens x Moncler collabs. Shoes, jackets, essentials, delivery in no time at all from the USA, delivered worldwide.

A Shape Brand that Dares to be Digital

The majority of the labels understand what's popular and make their effort to compete with it in their own way. Rick Owens does it the reverse way. All beginnings are made with a silhouette. The drape of the fabric. The relationship between proportions. The point at which a tight becomes a loose. It is much more like architecture than fashion!

That's why it's difficult to copy. Many brands have attempted the all black big look. However, without the thought behind it, it simply appears to be large attire. Rick Owens prove that large garments can be a conscious decision.

The Influences are great:

Punk. Goth. Grunge. Brutalist architecture. Old Hollywood glamour. All of it funnelled through another's creative filter. The names in themselves are clues. Dietrich, Bauhaus, Blixa and Hollywood. These are not random tags in the label! They are glances towards the artists, movements, and thought that influenced how this brand views the world. It's not just a jacket. You are dressed as a reference!

Putting the brand on the map with footwear

The Geobasket hit the game changing shoe. It has gotten into hip hop, skate and online fashion with no marketing whatsoever, literally making the transition from Paris runways. They discovered it as the other products on the market were nothing like it. Credibility is something that one can't manufacture.

We don't just do shoes in the Geobasket though. Beatle Bozo Tractor Boots, Temple Sneakers, DRKSHDW Lido Sneaks. Each duo is crafted from top-quality leather, sturdy soles, and dimensions that remain way ahead of the current fashion trends.

Clothes to Keep in Your Closet

Rick Owens has nothing to fill in with. You put the same thought into the hoodie as you do in the leather jacket. The garments are treated as runway pieces. When you notice it you notice it when you put it on.

Hoodies are made from a small compact terry and dense cotton. They are obviously heavier than most brands--even the luxury ones--and remain malleable for years. The leather jackets are made using full-grain and bull leather that will patina over time. Truthfully, your jacket will look better in year 3 than on day 1. This isn't marketing mumbo-jumbo, this is simply quality leather.

Shirts stay minimal. Long cut, raw edges, tonal graphics. No big logos that blare out at you. None of the items in the collection have a "stuffed" feeling to them like they were simply added to fill out a category page.

The shorts possess the same kind of clean dark energy. There are most brands that give little consideration to their warm summer collections. Rick Owens doesn't.

It’s DRKSHDW  -  Same Vision, Easier Entry.

DRKSHDW is a diffusion line by Rick Owens that translates to 'dark shadow'. Everything is the same: Design thinking, silhouette, dark configuration. But, fabrics change to cotton, denim, and canvas, rather than leather and tech fabrics. You, therefore, have the Rick Owens style in an article you can just throw on daily without having to think twice.

You know, there is something that people don't know. DRKSHDW was the beginning for many long term Rick Owens fans. A hoodie. A pair of Lido Sneakers. They used to do it that way and then onto mainline later. Thus, if you want to know more about the brand but aren't ready to make a total leather jump, then this is a great spot to start.

How Rick Owens became a Runway to Street Icon

Nobody was thinking about this aspect. Rick Owens began life as a high fashion house that was featured at the Paris Fashion Week. Dark, unconventional and, as a matter of fact, not so palatable to the average taste. However, streetwear culture has embraced it and that is part of the reason why it is so respected, because it was never meant to be hyped.

Geobaskets turned into a symbol of status. Oversized Hoodies became a wardrobe essential. Other brands, whilst trying to cash in on viral moments and endorsement deals, Rick Owens was simply doing what it does. No fast-fashion partnerships. No trend-hopping. No watered down versions for mass market.

Now you can see the brand on the musicians, architects, skaters, and even regular fashion lovers all over the world. It is not a campaign that brings them together. It's taste. People wear Rick Owens because it communicates something about them, and Rick Owens aren't afraid of wearing something that they're actually not.

Rick Owens The place in Fashion Now a days

In the past 10 years, the boundaries of luxury and street- and casualwear have pretty much vanished. That's where Rick Owens is, for it was already there before anyone else could see.

Oversized silhouettes, gender fluid cuts, monochrome palettes and sneakers under tailored outerwear. When Rick Owens began doing it, all of this was considered to be radical. It's just the way the fashion is these days. A Geobasket will look good with a fitted jacket as well as cargo jackets and hoodie jackets. A DRKSHDW tee can be worn under a bomber jacket, or with joggers on a lazy weekend. That versatility isn't something that the brand stumbled on. It's in-built from the beginning.

Other labels take the pulse of the direction of fashion. It's normally where Rick Owens is going.

Rick Owens' allure persists, and its reason lies in understanding the people that keep coming back.

With hundreds of brands vying for attention at the moment. The market is boisterous and crowded, and - let's face it - a lot of it looks the same. Then why is it that Rick Owens just continues to expand?

For one thing, today's buyers desire attire that really does have a meaning attached to it. Not with a giant logo on the chest but with shape, tone, attitude. That's what Rick Owens does, and they don't even make it too hard for themselves.

Then there's the durability aspect. Individuals are fed up with making purchases that break or wear out within a couple of months. Rick Owens hoodie does not out of shape after years of washing. The older a leather jacket is, the better it looks. This means that sneakers get character and do not go out of date. This longevity is relevant to the current situation more than ever.

But, truthfully, more people are beginning to see the difference between truly solid brands and brand marketing. Rick Owens is not following the trend of influencer marketing or hype cycles. The design and the materials work hard to carry the show.

Materials that You Can Feel The Difference In

Full-grain leather. Bull leather. Nappa hides. The sort that matures with character rather than cracking after a winter. Compress terry cotton in the hoods, which feel compact and structured when picked up. Tech Duchesse with flight jackets for a subtle futuristic look. Paper wool blends in trousers that retain shape throughout the day. For the true collector there is Lamb leather accents featuring python.

There is no opportunity in this that is not deliberate. Each fabric pick is motivated by a reason. The construction is consistent with it, and so is the building. Raw edge finishing, bonded seams, reinforced stitching. These parts are not renewed. You keep them.

Little known fact: Rick Owens retains its value more than most of the other designer brands on the market. Nearly or years after, geobaskets, leather jackets, and Moncler collabs can be resold for near or above its original retail. The brand doesn't mass-produce, the materials actually get better with age and the demand remains constant. You're not just shopping for clothing. You're investing in an asset that has true value.

Rick Owens Getting Started:

New to the brand? Then what works:

Select one piece of good strength. A leather jacket, a DRKSHDW hoodie or geobaskets. With just one solid anchor piece, you can alter your whole outfit without having to start from scratch with your wardrobe.

Choose dark, neutral colors. Dark colors such as black, grey, brown and earthy colors. The best way to wear Rick Owens is to stick to the tonal palette.

Layer up. Fitted T-shirt, topped with a draped hoodie and a structured jacket. The outlines of this layered silhouette are the cornerstone of the entire look.

Play with proportions. Stick or US on top, tapered on the bottom. Or vice versa. The brand is based on contrast.

Don't subject leather to too much stress. Let it age. Part of the reason why Rick Owens leather is so good is because the patina that is created over months and years.

It's Right to Go Shopping With Us

When purchasing designer clothing online, one must have some sense of trust. Fabric can only be viewed, not touched, before it appears. We know and appreciate that and are not taking it lightly.

All orders are sent out with full tracking. We have a streamlined returns process in case something doesn't fit or doesn't feel right. No run around, no waiting for a long time. We want you to return to us with confidence next time, not to make a purchase that isn't right for you.

We do not have aggressive advertising campaigns so our repeat customers are not here because of us. They return due to a product that meets their expectations, careful packaging, and an experience that just works. That trust is something we build with each order.

•         Shipping at a very fast speed, providing all over the world delivery.
•         Track orders for all purchases.
•         Secure checkout (payment protection).
•         Up-to-date promotions are available.

Frequently Asked Questions:

Rick Owens is so expensive, why is that?

High quality materials, such as full-grain leather, bull leather, and thick cotton and Italian construction and small batch production. This is not a label, but original design and craftsmanship at a cost. When lots sell out, they are generally never re-stocked.

So, why is Rick Owens so popular these days?

Geobaskets and oversized Rick Owens fits were mainstreamed on social media with millions of new people. However, the bigger reason is that the brand was already experimenting with silhouettes that were bigger than what was the target of mainstream fashion, with minimalism and dark hues and with gender fluid silhouettes long before it became popular. People realised Rick Owens wasn't doing it to follow trends, he was doing it to set them.

How did Rick Owens become well-known?

It was in 2001 when Kate Moss was shot in a leather jacket for Rick Owens’ Vogue Paris campaign that things turned around. This propelled the brand onto the worldwide map. The fame spread naturally to hip-hop, skateboard and Internet fashion circles.

But what type of brand is Rick Owens?

It lies somewhere in the middle of luxury fashion and streetwear. It began as a high fashion brand inspired by punk, goth and brutalist styles and evolved with the streetwear culture. Now you see it on Paris runways and on Paris sidewalks the same week.

Rick Owens is a collaborator of?

The largest one is Moncler  -  sculptural design and insulation expertise. To top it off, Adidas, Converse, Dr. Martens, Birkenstock, Veja and Champion have collaborated with the brand. All the collabs are in keeping with the Rick Owens style.

What's the difference between Rick Owens and DRKSHDW?

Mainline can be used with leather, wool and Tech fabrics to upraise looks. DRKSHDW (Dark Shadow) is an adaptation that takes the same silhouettes and adapts them to everyday, casual clothing in cotton, denim and canvas. It's the same design thinking, just a different fabric and with a lower price tag.

Are the sizes of Rick Owens Geobaskets accurate?

These are a bit too big. The majority of people go a half size smaller. When in doubt, size down. Please consult product page for particular sizing info.

How to care for Rick Owens leather?

Condition twice or three times a year, avoid excessive wet occasions and hang on a broad hanger in a cool dry spot. Most critical – allow the patina to grow by itself. It is this maturing that causes the leather to appear better with age.

Does rickowen.us have any international shipping?

Yes. Fast USA delivery and Worldwide shipping. Please see our shipping page for complete information.

Is there a right of return if I order it?

Of course. We have a super easy return procedure - no lengthy forms, no waiting weeks.

Dark Fashion, which will Outlast each and every Trend.

First time Rick Owens shopper or the twentieth, rickowen.us has got you covered for those that value what they wear. Explore the whole catalog, see what works and flaunt it.